The LEGO Business History

The history belonging to the LEGO provider begins in 1932 when ever Ole Kirk Christiansen, a Danish carpenter, decided to begin a business providing his real wood toys door to door in his town of Billund, Denmark. He named his start up business “Lego” — a combination of two Danish words, “leg godt, ” which meant “play very well. ”

In 1958, the company’s founder, Godtfred Kristiansen, patented a system with regards to coupling the plastic bricks that would subsequently become often known as SEGLAR “Automatic Capturing Bricks. inches The invention allowed LEGO to create more diverse and complex toys.

Following that, LEGO widened it is offerings and began to appeal to both children. It produced a line of “Minifigures” in the mid-1970s that contained human statistics with posable arms, and also marketed earrings sets pertaining to young girls.

One other expansion more than three decades ago saw the introduction of LEGO Space sets, launching astronaut minifigures, rockets and spaceships, amongst other well-liked themes. In 1999, the LEGO Group entered the Star Battles market, launching models featuring the X-wing jet fighter and TIE Fighter.

Since the company grew, it was required to increase the ability to bring in new products quickly and effectively. To this end, it employed management consultant Jorgen Vig Knudstorp.

This individual helped the organization cut down on products on hand and reduce production time. This individual encouraged the organization to build contact with main toy firms, including Focus on, Wal-Mart and Toys ‘R’ Us.

This individual also introduced LEGO Choices, an online community where followers could release proposals for new Lego sets they will wanted to watch produced. This allowed PROFANO to test the appeal of new recommendations and gain feedback prior to committing to them.

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